10 Years Later | From Picking Up My First Camera to Shooting Ad Campaigns

 

This year, like many before it, have passed by so quickly that I missed an important anniversary - even though it’s a day that would change my life forever.

As of April 2020, It’s been 10 years since I bought my first camera!

I can remember it like it was yesterday! I was a twenty-two-year-old kid walking into B&H for the first time-both marveled by their automated conveyer belts and navigating my way up the escalator, straight to their used counter. 

I had just enough money to buy a used Canon Rebel XSI 450D, a vertical grip, and a single memory card. A total of around $500, and I was on my way back home with what arguably was soon to be one of my most prized possessions.

I was stoked! It was my first DSLR, and the reason I invested in it was to document the progress of a car that I was restoring with my grandfather.

I can remember fiddling around with it, trying to understand the settings. And even though I hadn’t yet mastered the camera, I rarely left home without it. It became an extension of my person.

I took photos of EVERYTHING, to the point of the frustration of those around me. But I didn’t care; I wanted to capture art and share my story.

I was OBSESSED. It was all I could think about.

And eventually, that love of photography turned into what ten years later would be an incredible life journey.

Ten years later:

  • I’ve met so many beautiful people (many of you reading this.)

  • I’ve made some incredible friends during that time because of photography. 

  • I’ve written two books on photography (I’ll have the third wrapped this year.)

  • I’ve had one of my photos in Time Square (Literally, a decade after picking up my first camera.)

  • I’ve shot ads for companies I never thought possible.

  • I’ve worked with companies I never imagined.

  • I’ve shot for magazines that I would avidly read on my lunch breaks when I first started.

  • I’ve traveled the world to places that I never thought imaginable.

Photography helped unlock so many fantastic opportunities in my life. I’m blessed to say that after ten years, the love is just as strong as day 1.

Thank you to everyone who has accompanied me throughout my journey. 

Here’s to the next decade. ❤️


My Timeline | The Last 10 Years.

I would also like to take a moment to outline my 10-year journey for you so that you can see that it's been no overnight success. It's been a decade of wins, losses, and steady progress.

I can guarantee that our journeys will differ. However, if you find yourself frustrated, tired, struggling to make a breakthrough in your creative journey, remember this:

Small Progress is still progress. - Anonymous

With that, I’d like to share with you a few of my favorite memories along the way. Cheers.

2010 | Old Bridge, NJ - Photographing cars at a swap meet. If you look closely, you can see that I still have the camera bag that came with the camera. Who does that?

2011 | Fairfield, NJ - That leg in the bottom right of the photo is mine. I spent a lot of time at Unique Photo learning from some pretty amazing photographers, including Matthew Jordan Smith, Lou Freeman, and Steve Prue, to name a few.

2011 | Fairfield, NJ - That leg in the bottom right of the photo is mine. I spent a lot of time at Unique Photo learning from some pretty amazing photographers, including Matthew Jordan Smith, Lou Freeman, and Steve Prue, to name a few.

2011 | Belleville, NJ - My First Publication. Coincidentally, the first photoshoot that I had ever produced for myself was also my first publication in a book. Should out to Spencer's Speed and Cycle for letting me use their space and motorcycles!.

2012 | New York, NY - I had the pleasure of photographing Eve to Adam and getting a chance to meet some of my favorite band members from Sevendust, Atreyu, and Tremonti.

2012 | Fairfield, NJ - Leading my first workshop at Unique Photo and also my first time shooting a Sony camera–the Sony NEX 5.

2012 | New York, NY - The local Pinup club in New York City held an annual digital print competition, and I was lucky enough to win second place. It was my first gallery ever, so to say that I is elated was an understatement!

2013 | Istanbul, Turkey - Shooting my First Music Video in Istanbul for PR3PE. We had just left straight from a conference in Vegas, on a direct flight over. To say I was exhausted is an understatement.

2013 | Istanbul, Turkey - Shooting my First Music Video in Istanbul for PR3PE. We had just left straight from a conference in Vegas, on a direct flight over. To say I was exhausted is an understatement.

2013 | Pine Brook, NJ - Taken on the first day of a 2.5-month photo tour around the United States. We traveled a total of 15,000 miles across the US and into Canada to a total of 33 cities! Oh! And I have three screws in my shoulder as a reminder (I…

2013 | Pine Brook, NJ - Taken on the first day of a 2.5-month photo tour around the United States. We traveled a total of 15,000 miles across the US and into Canada to a total of 33 cities! Oh! And I have three screws in my shoulder as a reminder (It’s a long story).

2013 | Somewhere in Texas - From the same tour. On the last leg of I10.

2013 | Brooklyn, NY - Lighting test while shooting a commercial for Harley Davidson NYC. Thanks, Brent, Jeanette, and Dave for being my hands on deck!

2013 | Brooklyn, NY - Lighting test while shooting a commercial for Harley Davidson NYC. Thanks, Brent, Jeanette, and Dave for being my hands on deck!

2014 | Seattle, WA - This was from first class on Creativelive. Shout out to Lindsay Adler for being a good mentor and business partner during that time!

2014 | Seattle, WA - This was from first class on Creativelive. Shout out to Lindsay Adler for being a good mentor and business partner during that time!

2015 | Las Vegas, NV - Riding Motorcycles with the B&H crew at WPPI.

2015 | Las Vegas, NV - 300+ Miles on the road and a rock hit me in the mouth, so I decided to buy a scarf to cover up. PSA: ALWAYS. AWAYS. AWAYS wear a face mask.

2015 | New York - A 4’x8’ print of mine featured in between Jay Maisel and Milton Greene.

2016 | New York, NY - Photographing Men, my first book launched!

2016 | New York, NY - Photographing Women, my second book launched!

2017 | Las Vegas - My first time featured on billboards.

2018 | San Juan, Puero Rico - Photographing Miss Puerto Rico.

2018 | San Juan, Puero Rico - Photographing Miss Puerto Rico.

2018 | St. Louis. MO - My second year speaking at Shutterfest.

2018 | New York, NY - Photographing Tyson Ritter (All American Rejects) for Cool American Mag.

2019 | Vestrahorn, Iceland - My second time in Iceland for another production of videos.

2019 | Vestrahorn, Iceland - My second time in Iceland for another production of videos.

2019 | New York, NY - Shooting an ad campaign for a client in Times Square.

2019 | New York, NY - Shooting an ad campaign for a client in Times Square.

2020 | New York, NY - My first image in Times Square! The ad campaign from December 2019, was showcased in February 2020. Look at that butt. lol

2020 | New York, NY - My first image in Times Square! The ad campaign from December 2019, was showcased in February 2020. Look at that butt. lol


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PhotographyJeff Rojas