A quick Google Trends Search and you'll quickly see that the search for "Influencer Marketing" has skyrocketed over the last five years. Rightfully so, as Entrepreneur contributor Daniel Newman pointed out in 2015, and several studies have proved: Influencer marketing is the fastest growing and most cost-effective channel.
But for every success story, there's a dozen other nightmare stories of influencers who've mishandled their responsibilities and botched their marketing strategies along the way. Case in point, a celebrity influencer who neglectfully forgot to remove the copy from their post. If you’ve ever hired an influencer and didn’t see a return on your investment, don’t worry you’re not alone. In an ideal world, you’d hire a Michael Jordan or David Beckham for your company, and products would start flying off of the shelves.
The reality is that influencer marketing is significantly more complex than that. Even though you’re paying for access to a specific audience, that audience is still a consumer market that you need to use a strategic approach with -- and adopt an entrepreneurial mindset.
